Are you looking for a cost-effective way to gain new customers, sell more and build your brand?<\/p>\n
Email marketing is one of the most cost-effective and targeted ways to reach existing and potential customers. It is immediate, flexible and creative \u2013 allowing you to build your brand and develop focused campaigns without reams of expensive print. It is totally measurable so you can assess how far your marketing budget is going.<\/p>\n
Think about\u00a0email marketing services. Email marketing is one of the fastest growing forms of direct response marketing and can generate twice the response of traditional direct mail, helping you reach some of the 63 per cent of UK adults active online. Do not think spam. Good permission-based email marketing is a world away from unsolicited junk; cost-effective, quick to produce and measurable. But do not use it as a cheap way to bombard thousands of people with the same message. It should integrate with the rest of your marketing plan and have clear objectives.<\/p>\n
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Do you want to think a bit more? Then follow these steps:<\/p>\n
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Step 1: Who are you talking to?<\/strong><\/p>\n One size does not fit all. Engage with, do not alienate, your target audience. Understand your potential customers \u2013 what they like, what they read, how they shop \u2013 then build an email they will respond to.<\/p>\n Step 2: Where does email fit?<\/strong><\/p>\n Your first email might be a teaser, sowing the seeds of an idea; follow it with traditional mail or a phone call to reinforce the message, encouraging the recipient towards your e-commerce website. Finally, you might send another \u2018kicker\u2019 email to push the sale. At every stage, measure the response. If it is not working, make changes.<\/p>\n Step 3: Think creatively<\/strong><\/p>\n How do you get people to respond?\u00a0 Keep email content short and compelling.\u00a0 Grab attention with an incentive or promotion but don\u2019t over-sell.<\/p>\n Step 4: Testing \u2013 avoid the junk box<\/strong><\/p>\n Using your usual email system, like Outlook, to send large volume marketing emails is NOT a good idea!\u00a0 Emails may never reach your audience as they are likely to be blocked by your internet service provider and your account could be suspended.\u00a0 Specialist\u00a0email marketing software is designed to maximise deliverability allowing you to fully test your email in advance with industry standard spam checkers. Once you know which words and phrases trigger the filters you can avoid them. If you get your campaign right, you might just find you have more business than you can cope with; what a great problem!<\/p>\n Step 5: Getting it out there<\/strong><\/p>\n If you have a list of email addresses \u2013 great! Your own data is always best so look for ways to gather contact details with incentives and newsletter sign-ups. No data? You can buy or rent a list of names but remember you have to be aware of Direct Marketing Association and Data Protection Act (1998) rules \u2013 for example, giving people the opportunity to opt out.<\/p>\n Step 6: Evaluation and measurement<\/strong><\/p>\n Before hitting your primary targets test, test and test again. Have fun and continuously improve your emails by experimenting with different subject lines, images, copy and incentives to see which messages hit the spot. Understand your audience better by investing in a simple but powerful\u00a0email marketing solution to see who read your email, when they did so, and what pages they then visited on your website.<\/p>\n [ad name=”lh-wp-post-rectangle-300×250″]<\/p>\n","protected":false},"excerpt":{"rendered":" Email marketing is one of the most cost-effective and targeted ways to reach existing and potential customers. It is immediate, flexible and creative \u2013 allowing you to build your brand and develop focused campaigns without reams of expensive print. It is totally measurable so you can assess how far your marketing budget is going.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[239,48],"tags":[297,296,240],"class_list":["post-391","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-it-articles","tag-email-marketing","tag-marketing","tag-online-marketing"],"yoast_head":"\n\n